SEO Pricing
Standard SEO Packages vs. Custom Pricing
Many of our competitors, in an effort to make things easier on themselves, offer “off-the-shelf” SEO pricing packages. The problem is that while these packages do simplify the process, it is often at the expense of customer results.
An analogy would be buying a pre-made business suit versus buying one custom tailored to fit YOU! We find that standard SEO packages typically do not “fit” our customers’ needs. They result in customer time and money being over-allocated in some areas where the customer’s website is already strong and under-allocating in areas that need more work.
How Much Should SEO Cost?
Free SEO
For those on a limited budget, it is possible to do SEO on your own and we are one of the few SEO vendors willing to show you how to do it. Despite the fact that it is “free” to do SEO on your own, the techniques we teach still take time to implement. This tremendous time requirement quickly steers most successful small business owners toward our turnkey suite of SEO offerings. With that being said, if you have more “time” than “money”, do-it-yourself SEO would likely be the right option for you.
Basic SEO
In a non-competitive local market, SEO results are less expensive than you might think. If you are on a limited budget, the most important thing is to make sure you throw all of your SEO firepower into the right areas. You must be very efficient with how you invest your SEO budget and cannot afford to pay for uneccessary items included in one-size-fits-all off the shelf SEO programs. This is where the benefit of working with a consulting oriented SEO firm, like #1 Best SEO, can really pay off as you will receive assistance in optimal allocation of your SEO budget resources.
Premium SEO
Just because you have a large budget to allocate toward SEO does not mean you need to waste it. In fact, if you are not careful you will. The proverbial “lowest hanging fruit” in SEO is at the earliest stages. At this point in your website’s SEO lifecycle, you will get results by doing almost anything. As your website improves in the rankings, incremental improvements become more difficult.
The more onsite improvements you make, the less you have left to employ. At some point, your onsite optimization reaches a point where there is little, if any, room for improvement, aside from adding additional new content. Many of your existing pages have likely becoming “fully optimized”, forcing your efforts to move more toward offsite SEO techniques. If your SEO vendor, as party of their standard packages, continues to sell you “title tag optimization” and other “on-site” related services, you likely are paying for something you do not need. This is something you never need to worry about with #1 Best SEO.
As your search engine optimization needs grow and change, we are there every step of the way with you. We treat the money you are investing in SEO as if it were our own and take pride in helping you get every ounce of performance out of it.
SEO Price vs. Cost
When discussing search engine optimization, price and cost are often confused. SEO pricing is quite simple to calculate, and in fact most SEO vendors will quote an exact price for their services. On the other hand, the “cost of SEO” can be more difficult to ascertain as the term “cost” can be a relative term and can imply some meaning of value. This suttle nuance between price and cost served as the inspiration for the old axiom that says: “remember the cost of the lowest price?”
As it relates to search engine optimization, #1 Best SEO has some of the most competitive pricing in the market. When it comes to SEO cost, #1 Best SEO is unbeatable. While our SEO prices are quite competitive on their own merit, the value we deliver is above and beyond anything else on the market. We do things right the first time, without taking shortcuts, eliminating the need for costly “do-overs” as is the case with many competing SEO firms.
Developing an SEO Budget
One of the most important aspects of SEO optimization is discipline. It is also one of the most often overlooked. In terms of outsourced SEO, discipline translates into budget, meaning that an ongoing specified financial commitment is critical in the success of any meaningful SEO campaign. Due to the fact that results from search engine optimization programs are less than instantaneous, having a methodical disciplined approach is of paramount importance. Superior SEO results are achieved day by day, and week by week, often over a meaningful period of time. Top rankings in Google and Bing do not happen by haphazard SEO methodologies, and they certaintly do not happen by accident.
#1 Best SEO understands this nuance of search engine optimization and can help your company formulate an internet marketing strategy consistent with your company’s time horizon and marketing budget. We will help your company set a realistic budget and help you optimize it in order to achieve the greatest results per marketing dollar invested. Additonally, we will help you quantitaviely measure the return on your investment, ensuring that not only are expenses in line with the budget, but so are the results. Give us a call now to learn more about how #1 Best SEO can help your business formulate a winning SEO plan.
